OmegaNet Inc. • P.O. Box 870347 • Stone Mountain, GA 30087
770-482-3012 • Fax: 770-482-2741 • office@omeganetinc.net
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Web Site Promotion: Very Important, But Not AutomaticClick Here for info on Email Blasts!Having a web site is not 'Field of Dreams'," OmegaNet President Toni Ivey says. "If you build it, they won't automatically come." There are more than 300 million pages on the web, so what can you do to get buyers to your web site, induce them to place orders and keep coming back? To answer this need, OmegaNet is introducing some new promotional plans, which include some old successful standbys, as well as some new opportunities. Advertising is often a mysterious process with questionable results. "Targeting" is a keyword in planning any advertising and promotion campaign. Targeting enables you to reach only those people most likely to respond and ignores everybody else as much as possible. This is especially important for wholesale vendors who do not wish to sell directly to consumers. SEARCH ENGINES: On the web, people first think of the search engines as a way to get web traffic. One misconception is that your site is automatically available in the search engines from the first day it is open. Actually, your web site must be submitted to the search engines and in some cases must be approved before it is listed. Yahoo.com especially requires a manual submission and may not approve your submission for as much as six months(!). Technically, Yahoo is a directory, not a search engine. Search engines like Google.com send software programs called "spiders" out on the web to "crawl" web sites and gather data about them. That means that Google.com will eventually find your web site, with or without a manual submission. Two optional services that OmegaNet offers to clients are Search Engine Registration (SE) which includes manual registration in all of the major search engines & directories two times over a 6 wk interval for a total of $80 (recommended initially and then, at least, once a year) and Search Engine Optimization (SEO) for $25 /mo. SEO includes monthly site keyword updating and registration in all major search engines and directories. This is a more aggressive approach and is especially valuable for Retail web sites. RANKING TIPS: Two important factors in achieving a good ranking in the search engines are length of time on the web and the number of other sites which link to yours. So it usually is wise to get other companies to put cross links on and to your site.
Text ads, banners and display ads are also available in the monthly email newsletter that is sent to the 30,000 retail stores which have registered in GiftsWholesale.Com or one of the other portals. Wholesale vendors can buy ads one time or monthly and get a discount. Vendors can also submit news items for inclusion in the newsletter and get a discount on advertising. Complete Promotional Services Information and Pricing is available at GiftsWholesale.Com, Vendor Services, Promotional Services. WmegaNet
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WHOLESALE WEB PORTALS: From the
beginning of its company's history, OmegaNet has offered its clients links in
the wholesale portals: GiftsWholesale.Com, DecorWholesale.Com,
AccessoriesWholesale.Com & ToysWholesale.Com. Some of these portals have
been open so long and have so many cross links that they score very high in the
search engines. They also give the search engines a reason to improve your
ranking because other sites link to yours. A survey conducted last fall
indicated that OmegaNet clients with links in the GiftsWholesale.com portal take
more orders from new accounts than those that are not listed. Banner ads and
display ads are also available in all of OmegaNet's portals.